BMA Phoenix, Arizona Technology Council, Connect 2. Marketing Technology Summit 2014. Presented by BMA Phoenix and the Arizona Technology Council

Keynote Speakers

Laura Ramos


Vice President, Principal Analyst
CMO Professionals

Laura Ramos serves Chief Marketing Officers. She is a leading expert in business-to-business (B2B) marketing with hands-on senior management experience in corporate, industry, and product marketing; demand management; and social media. She helps Forrester's CMO clients plan, build, and deliver marketing programs that combine traditional, digital, and social approaches that lead with business issues and fuel their company's topline growth. Her research addresses the marketing organizational structure, skills, technology, process, and customer experience concerns that top marketers need to understand and integrate into programs that address ongoing evolution in buyer behavior, markets, channels, and competition.

Laura worked at Forrester from 2001 to 2010, where she started up its B2B marketing practice, wrote leading research, and advised clients on integrated B2B marketing, demand generation, lead management automation, sales and marketing integration, social media best practices, digital marketing strategy, and customer engagement.

Laura has worked as a marketing practitioner and expert for more than 20 years — primarily in B2B roles at high-technology companies. Before rejoining Forrester in 2013, Laura ran industry marketing for Xerox, where she was responsible for increasing brand visibility and reputation in key industries, beginning with healthcare and financial services. She joined Xerox in 2010 to run industry marketing for the firm's services business as part of the US field marketing organization, where she and her team drove demand in the managed print services market for education, financial services, government, high-technology/telecom, manufacturing, and retail. Prior to Forrester, Laura held marketing leadership positions at various companies in California's Silicon Valley, including Verity, Stratify (now part of Iron Mountain), Vitria Technology, Sybase, and Tandem Computers.

Laura has spoken at industry and company events in her Forrester and non-Forrester roles. She is a well-regarded speaker and moderator at such venues as the ANA, BMA, ITSMA national user conference, and the MarketingProfs' B2B Forum. She was named to BtoB Magazine's "Who's Who" list for four years, most recently in 2010. In 2011 and 2012, BtoB named her to its list of "Top 25 Digital Marketers." Laura currently serves as vice president of programs for the Northern California chapter of the BMA. She is active in social media; you can follow her on Twitter at @lauraramos.

Laura holds an M.B.A. from the Leavey School of Business at Santa Clara University, where she graduated Beta Gamma Sigma, and a B.S. in mechanical engineering from Stanford University.

Rowan Trollope


SVP & GM
Collaboration Technology Group, Cisco Systems

Rowan Trollope, is Senior Vice President and General Manager of Cisco’s Collaboration Technology Group, which develops collaboration solutions. He leads a global team responsible for identifying key market transitions in collaboration and managing future growth, expansion, and continued innovation.

The group’s portfolio includes collaboration software, devices, infrastructure, and services that enable video collaboration, unified communications, customer contact centers, conferencing, mobility, and desktop virtualization. This includes such solutions as Cisco TelePresence, Cisco Unified Communications Manager, and Cisco WebEx.

Prior to joining Cisco, Trollope was the group president of the SMB and the Symantec.cloud Business Unit where he lead Symantec's sales, marketing and product development teams in the small and midsized business (SMB) segment as well as Symantec.cloud, the company's Software-as-a-Service (SaaS) business. He was responsible for driving Symantec’s SaaS strategy and expanding cloud-based delivery and customer support models across the Symantec technology portfolio with a focus on enabling the company to better serve the SMB
customer segment.

In his time at Symantec he was responsible for the Norton line of consumer products, including Norton Internet Security, Norton AntiVirus and Norton 360; and for key enterprise security solutions, including Symantec Security Information Manager and Symantec Enterprise Security Manager. He holds a variety of patents in computer security and operating systems maintenance.

Workshop Speakers

Scott McAndrew


Chief Strategy Officer
LaneTerralever

As Chief Strategy Officer at LaneTerralever, Scott helps global brand managers not just navigate, but dominate the digital marketing space. Scott's unique approach infuses traditional techniques with innovation. He's known for creating campaigns that make a deep emotional impact and create measurable results, growing the bottom line. That's why top brands like Gore, Red Bull, DC Shoes, and Teva have turned to Scott and his team


The Meltmedia Team

Anthony Garone

Anthony Garone

Director of Technology, meltmedia
Katie Lockhart

Katie Lockhart

Marketing and Community
Specialist, meltmedia
Katie Lockhart

Andy Frey

Chief Technical Strategist, meltmedia
Katie Lockhart

Ron Barry

Marketing / Product Strategy, meltmedia

Panelists

Michael P. Guggemos


Chief Information Officer
Insight Enterprises

Michael Guggemos is the Chief Information Officer (CIO) for Insight Enterprises. He brings over 19 years of global high tech experience spanning manufacturing, human resources, engineering, strategic ventures (mergers, acquisitions, and divestitures), and information technology. Mr. Guggemos has an industry recognized track record of increased product sales, improved client satisfaction, reduced service costs, reduced staff turnover, and improved operational performance.

Insight IT was awarded Information Week’s Top 500 for 2012 and 2013 and ranked in the top 250 Masters of Technology for 2012. Mr. Guggemos was most recently recognized in the Phoenix Business Journal’s CIO of the Year, as an honoree for 2013. Additionally, in 2011 he was one of Computerworld Magazines Premier 100 IT leaders and he was a recipient of CIO Magazine’s “Ones to Watch” award in 2010 for exemplary cross-functional and industry leadership. Mr. Guggemos earned his Bachelor and Master degrees while serving in the U.S. Army and is actively involved with local and global business communities.

Insight is a cutting edge IT company with an unique model that combines an array of advanced services and expert technical resources with a far-reaching supply chain to provide businesses with the level of solution support needed. Our technology practices bring deep technical skills in vital solution areas to implement strategic technologies. Our Lifecycle and Management Services give new ways to balance changing IT business priorities and limited resources.

Insight's broad technical scope and capabilities offer a single-source for diverse IT goals. With a complete portfolio of hardware, software and services, Insight helps our clients at every stage – from planning to implementation to ongoing management.

Kymber Lowe


Vice President
Enterprise Marketing

As LifeLock’s VP of Enterprise Marketing since 2013, Kymber Lowe takes a comprehensive view of the entire lead-to-sales process from awareness to lead acquisition to business close. Lowe specializes in building a strong marketing ecosystem to support sales and create a revenue pipeline, using her extensive experience at Visa, Verisign, Hitachi and Avnet.

Technology is Lowe’s forte, and she’s been the driving strategist in expanding opportunities and adding revenue to businesses in which she’s had a hand. Her areas of expertise span across brand, digital, demand generation, sales enablement and events, with executive-level positions in global businesses and successful start-ups.


Kevin Myers


Chief Marketing Officer
Swiftpage

Kevin Myers’s distinguished track record launching major consumer and technology brands has earned him a reputation as a visionary marketing chief. He was most recently the partner in charge of marketing and sales at Performance Edge Partners, a business development firm focused on launching companies and growing brands into market-driven organizations. There, Myers provided strategic marketing counsel to numerous companies, including TASER, DIRECTV, iMemories and iDonate. Before that Myers was Executive Vice President of Marketing & Sales at Cold Stone Creamery and Kahala Brands. In this position Myers was responsible for the marketing strategy and operations for 5,000 stores and more than 12 brands, including Cold Stone Creamery, Blimpie, Great Steak, TacoTime and Samurai Sam’s. Prior to Kahala’s acquisition of Cold Stone in 2007, Myers was a member of the Executive Team that led Cold Stone to become a $500 million business operating 1,400 stores in 10 countries and one of the top selling ice cream brands in the world.

Ruben Rabago


Director of Member Care
WebPT

Ruben Rabago is a native Arizonan who was instilled with the love of education, zeal for music and a curiosity for computer technology at an early age. He excelled in all three areas even into his college career. Initially studying engineering at the University of Arizona, he turned his interest of human factor and systems engineering and applied them to an intense passion towards Healthcare Information Technology and Business, earning a Bachelor of Science in MIS.

Although Ruben has implemented multi-million dollar projects and managed a $30M P&L, he most enjoys helping scale small businesses into attractive and highly valued companies by transforming struggling business units into top performers. Over the last several years, Ruben has concentrated his efforts towards improving the customer experience and knows firsthand that exponential revenue growth and sustained success results from providing an awesome service experience alongside a market-meaningful product.

Ruben has more than 20 years working in such Healthcare IT environments as WebMD, Carefx, Sage Software, and St. Joseph’s/Barrow Neurological Institute. He currently serves as Director of Member Care for WebPT. His present focus is on establishing robust and scalable service teams, improving service response times, maximizing customer value, and maintaining a 99.3% customer retention rate. Ruben is not all business, however. He is married and is the father of 5 children; including a special needs son.



Steve Reese


VP/CIO, Information Technology
Phoenix Suns

Steve currently serves as the VP & Chief Information Officer for the Phoenix Suns. Since Reese’s arrival in July 2013, his initial focus has been to craft a 3 year roadmap that will better position the organization to succeed in the area of Big Data, Mobility & Security. In addition, Steve’s responsibilities include working hand-in-hand with Corporate Partners to maximize their sponsorship value through innovative uses of technology.

With over 24 years of experience in systems development, deployment and support related activities; Steve is responsible for all information technology related activities for the Phoenix Suns, Phoenix Mercury and the US Airways Arena. Reese oversees a team of wonderfully dedicated professionals that provide day-to-day technical support while collaborating with internal clients to set the technological direction for the organization.

Subsequent to his arrival in Phoenix, Steve served as the Vice President of Technology for the San Diego Padres. Major accomplishments included the complete overhaul of core server & storage infrastructure and enhancing the fan experience through the implementation of a vast Wi-Fi and vendor neutral Distributed Antenna System to provide complete wireless & cellular coverage
of Petco Park.

Prior to Reese’s stint in San Diego, he worked as the Sr. Director of Information Technology for the Houston Astros. While with the Astros, Reese spearheaded the implementation of In-Seat Food Ordering via MLB@Bat, Loaded Value Tickets, Professional & Amateur Scouting, Time & Attendance and Human Resources applications. In addition, he participated in the construction of the Astros Dominican Baseball Academy in the Dominican Republic.

Prior to joining the Astros, Steve was the Director of Information Technology for the Houston Oilers / Tennessee Titans where he was a founding member of the National Football Leagues’ Technical Advisory Committee and served as its Co-Chairman for 3 years. This committee was responsible for coordinating the Information Technology strategies of the NFL and its member teams. One of the most visible projects of the T.A.C. was the design & implementation of the NFL’s “Game Day Live” system which features live game statistics on www.NFL.com.

A native of Detroit, Michigan, Reese ran track at Saginaw Valley State University, where he earned All-American honors in 1980. In 1984, he received his B.B.A. from the University of Houston where he graduated Summa Cum Laude with a concentration in Information Systems. Steve is married to Joanne, the love of his life and has two sons, Steve (27) and Matthew (25).


Aaron Stead


SVP, Sales and Business Development
Infusionsoft




Dan Steinman


Chief Customer Officer
Gainsight

Dan is Gainsight's Chief Customer Officer and, in that role, has ultimate responsibility for Gainsight's customer's satisfaction and success. Customers are his passion going all the way back to his days as an SE at IBM. Dan's career includes being a very early employee at Epiphany, Co-Founder at NearbyNow, and VP of Customer Success at both Mozes and Marketo before joining Gainsight. Dan is a recognized expert and thought leader in the Customer Success field and brings that thought leadership into execution at Gainsight both with the Customer Success organization and with our products.

Tim Thomas


Chief Information Officer
Local Motors

Tim Thomas took an interest in technology early, programming computer games at his high school where he grew up in Princeton, NJ. For over 20 years, Tim has applied his passion for innovation and technology to companies in industries from travel and music to financial services. In roles ranging from Programmer to Vice President, Tim has a 360-perspective of building cutting edge websites and web communities, having overseen architecture and development for PaineWebber Properties, Smarter Living, essential.com, Berklee Media, and divorcepartner.com, a web-based organization that he founded and built on his own. He is responsible for a variety of technology-based innovations from smart interfaces that made computers accessible, to technophobes and the concept that became the lucrative travel shopping meta-search site, Booking Buddy. Tim’s passion for vehicles pre-dated his love for technology, when he took every opportunity to drive anything with a motor as a child. An auto engineer at heart, Tim has rebuilt his own cars to varying degrees, and has completely disassembled and re-assembled one of his motorcycles. The car he loved owning the most was his first car, a Rabbit GTI, and the car he has enjoyed driving the most has been a BMW Z3. His dream cars have changed over the years, starting back in the 60′s with the Jaguar e-type (XK-E) and 1968 SAAB Sonett II V4. He hopes to one day take a Ford GT and a Bugatti Veyron for a “quick spin.” At Local Motors, Tim combines his passions for cool cars, technology, innovation and building a totally new kind of business from the ground up.

Charlie Treadwell


Director of Social Marketing
Symantec

Charlie recently joined Symantec as the new Director of Social Marketing. He leads the team responsible for setting the marketing strategy for social media of a Fortune 500 brand. Charlie has over 9 years of experience in branding, digital experience, and social media marketing. He aspires to build a customer centric social marketing program, creating relevant, real-time, and personalized experiences for our customers, partners and influencers.

In his previous role at Cisco, he built an award winning social media brand campaign and social media command center, that tracked social media programs, triaged social media conversations, and generated a 281% ROI, with an average annual benefit of $1.6 million. In 2010, he designed, built, and launched Cisco Ripple, an online community and social media API that aggregated customer social profiles and activities, generating a total economic impact of over $17 million.

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