John L. Kennedy
John Kennedy is Vice President, Corporate Marketing, IBM
In his present position, John is responsible for IBM’s Brand development and marketing program execution on a global basis. This includes responsibility to help establish IBM’s “Smarter Planet” agenda on a global basis. John was named to this position in March, 2009.
Previously, John was the Vice President Marketing IBM Americas. In this role John led Marketing & Strategy for IBM’s largest sales territory.
Prior to his role in the Americas, John was assigned to IBM Asia-Pacific where he held a range of marketing and sales roles, including Vice President, Marketing and Channels, IBM Japan and Vice President, Marketing Asia-Pacific. John also led Sales and Marketing for IBM’s Personal Computer Division in Asia. John first joined IBM in 1996 as a Product Marketing Manager in IBM’s PC business in Raleigh, NC.
Before IBM, John was with Procter & Gamble, where he worked in Brand Management within the Laundry and Cleaning products division. John started his career with Nationsbank (now Bank of America) where he was a credit officer focusing on financial institutions and securities.
John serves on the Boards of the Association of National Advertisers (ANA) and Business Marketing Association (BMA). In 2010, John was named “B2B Marketer of the Year” by B2B Magazine.
John graduated from the University of North Carolina at Chapel Hill with bachelors degrees in Economics and Political Science. John received his MBA from Harvard University.
