Event Details
Details:
Date: Thursday, August 25, 2011
Time: 12:30 PM – 6:30 PM
Location: Hilton Scottsdale Resort & Villas – Grand Ballroom
Agenda:
12:30 PM | Registration/Sponsor Expo
1:30 PM | Digital and Mobile Marketing Trends for 2011: Perspectives from Top B2B Marketers
In the ever-changing world of digital, it’s almost impossible for marketers to know which strategies and tactics to adopt for their businesses in order to make the best use of limited marketing dollars. In addition, we are now in what many are calling the Post PC Era. Mobile has changed everything.
Join our expert panel with distinguished large enterprise B2B digital and mobile marketing experts who will share their insights and experiences about what’s working in digital and mobile marketing. Hear what’s working, how large enterprises are tackling the challenges and what to expect in the coming year.
- Bob Rinderle, Global Digital Marketing Communications Manager, GE Healthcare
- Laura M. Ramos, Vice President, Industry Marketing, Global Document Outsourcing, North America, Xerox Corporation
- Christina “CK” Kerley, Mobile B2B Marketing Specialist, CKB2B
2:45 PM | Break/Sponsor Expo
3:00 PM | Trends in Marketing Automation: Your Secret Weapon in 2011 and Beyond
Business marketers today receive a constant stream of email, RSS feeds, LinkedIn group comments and Twitter updates with news and information about emerging best practices promoting digital and online marketing success. Each day it seems there is a new tool or methodology that promises to increase prospect engagement, and build more valuable customer relationships.
One thing is certain, marketing automation today is increasingly sophisticated and is now driving significant business intelligence, engagement and results. Hear from our expert panel of marketing automation experts how B2B marketers are leveraging this secret weapon to outfox their competition.
- Brian E. Kardon, Chief Marketing Officer, Eloqua
- Greg Head, Chief Marketing Officer, Infusionsoft
4:00 PM | Break/Sponsor Expo
4:15 PM | Keynote Speaker – John Kennedy, VP Corporate Marketing, IBM
- Lessons from the Field – Join John Kennedy for a powerful keynote presentation about lessons he has learned through his tenure as leader of Corporate Marketing for IBM. John will share what’s worked and what hasn’t. He will also share how IBM is using social media marketing and how it is promoting its 100th year of contribution to the world. This is a unique opportunity to learn from a seasoned executive at one of the most powerful brands on the planet.
5:15 PM | Closing Remarks
5:15 PM | Cocktail Reception/Sponsor Expo
6:30 PM | Event Ends
Cost to Attend:
AZTC/BMA members, $35*
Non AZTC /BMA members, $50*
Sponsorship, Range from $750 – $2,000 View available Sponsorships
*Attendees cost includes two drink tickets for beer/wine during cocktail reception
