BMA Phoenix, Arizona Technology Council, Connect 2. Marketing Technology Summit 2014. Presented by BMA Phoenix and the Arizona Technology Council
The Arizona Technology Council (AZTC) and the Phoenix Chapter of the Business Marketing Association (BMA) are excited to present the sixth annual Marketing Technology Summit, August 21, 2014, at the Hilton Scottsdale Resort and Villas.

More than 300 business-to-business (b2b) marketing, sales and technology professionals from throughout Arizona and the Southwest will congregate for this intense half-day program featuring top-tier educational content and networking with industry leaders and AZTC/BMA member organizations and partners.

This year’s conference will focus on tools and tactics for leveraging Big Data to create top notch marketing and sales content and strategies.

Details

Date:

 Thursday, August 21, 2014

Time:

 12:00pm - 6:00pm

Location:

Hilton Scottsdale Resort & Villas
6333 N Scottsdale Rd.
Scottsdale, AZ 85250


Agenda

10:30am - 12:30pm

Option #1

Option #2
Pre-Summit “Fire Starter" Lunch & Learn Workshops
Beacons in the Real World - Behind the Scenes with the Most Hyped Marketing Tech of the Year 
A workshop by meltmedia and bcons.io
If you haven't heard about Bluetooth beacons yet (Apple calls them iBeacons), you're about to. And the buzz is only going to grow louder.
But what are beacons really all about? At their best, they can truly connect your digital marketing to people in the real world. At their worst, they can enable highly annoying interactions that can send your audience running for the OFF switch.
In this session, you'll learn the fundamentals of this new tech, get a sanity check on the current state of things and get your hands dirty in a fun ideation exercise that could lead you to your first beacons-based project.

Crafting a Marketing Career on your Terms in a Rapidly Changing Business World
Presented by Scott McAndrew, Chief Strategy Officer, LaneTerrelever

Marketing and technology are in lockstep, for better or for worse. As technology drives a relentless pace for marketers, how can they get beyond playing catch-up and start moving their marketing career forward – even if they’re focusing on emergent channels and tactics? Join LaneTerralever’s Chief Strategy Officer, Scott McAndrew, as he shares his experience and perspective on how to start making the most of your marketing career today.

12:00pm - 1:00pm
1:00pm - 1:15pm


1:15pm - 2:00pm
2:00pm - 2:45pm



2:45pm - 3:00pm
3:00pm - 3:45pm




3:45pm - 4:30pm
4:30pm


4:00pm - 6:00pm

Summit Registration & Networking
Welcome Remarks


Opening Keynote
Experts Panel - CIO/CMO "Big Data" Thought Leadership



Break/Networking/Expo
Experts Panel - Data and Customer Success Management




Afternoon Keynote
Closing Remarks


Networking Expo with Cocktails & Heavy Appetizers

Steve Zylstra; CEO; Arizona Technology Council
Scott Salkin; Founder and CEO, IDS Technology Marketing; President, Business Marketing Association of Phoenix
Rowan Trollope; SVP and GM; Collaboration Technology Group,
Cisco Systems

Michael P. Guggemos; CIO; Insight Enterprises
Kymber Lowe; Vice President; Enterprise Marketing
Kevin Myers; Chief Marketing Officer; Swiftpage
Steve Reese; VP/CIO, Information Technology; Phoenix Suns
Ruben Rabago; Director of Member Care; WebPT
Aaron Stead; SVP, Sales and Business Development; Infusionsoft
Dan Steinman; Chief Customer Officer; Gainsight
Tim Thomas; Chief Information Officer; Local Motors
Charlie Treadwell; Director of Social Marketing; Symantec
Laura Ramos; VP, Principal Analyst; CMO Professionals
Steve Zylstra; CEO; Arizona Technology Council
Scott Salkin; Founder and CEO, IDS Technology Marketing; President, Business Marketing Association of Phoenix

Cost to Attend

“Fire Starter” Workshops:


$15 Students
$35 BMA/AZTC Members
$50 non-members​

Summit & Expo:


$35 Students
$50 BMA/AZTC Members
$75 non-members

Workshop + Summit & Expo:


$45 Students
$75 BMA/AZTC Members
$100 non-members

Group Package: 5+ Attendees (Summit & Expo ONLY)


$150 per 5 Students
$200 per 5 BMA/AZTC Members
$300 per 5 Non-Members

Arizona Technology Council and the Business Marketing Association have a no refund policy on all events.

Thank You to Our Sponsors:

Download the sponsor packet here or email marketing@aztechcouncil.org

Ids technology marketing. Prisma, message to market. UBM tech. Televerde.
© 2014 Arizona Technology Council // One Renaissance Square // 2 N. Central Avenue, Suite 750 // Phoenix, Arizona 85004 // 602-343-8324 // www.AZTechCouncil.org